Strategy & Ideas
Develop the communication strategy, audience priorities, and creative direction behind video brochures and campaigns that drive alignment, engagement, and measurable business outcomes.
Turn complex messages into memorable video experiences that prospects, employees, and stakeholders actually understand. TruScribe creates video brochures and video marketing solutions rooted in neuroscience-backed storytelling, hand-drawn visual clarity, and strategic messaging—helping B2B teams improve engagement, retention, conversions, training outcomes, and sales conversations across every stage of communication.

Strategic video services that clarify complex messages, engage audiences, and support measurable B2B marketing outcomes.
Develop the communication strategy, audience priorities, and creative direction behind video brochures and campaigns that drive alignment, engagement, and measurable business outcomes.
Transform complex messages into concise, compelling scripts that make ideas clear, persuasive, and easy for prospects, employees, or stakeholders to remember.
Produce polished videos through web-recorded interviews, on-location filming, professional editing, narration, visuals, and campaign-ready deliverables for multiple channels.
Create dynamic video campaigns that tailor messaging by audience, account, or customer segment to improve relevance, connection, and conversion at scale.
Design interactive visual content and video experiences that attract trade show visitors, communicate your value quickly, and increase booth engagement.
Create hand-drawn whiteboard explainer videos that simplify complicated topics, guide attention step by step, and improve audience understanding and retention.

We start by clarifying the audience, goal, channel, and business outcome. This ensures every video brochure or campaign is built around a specific communication challenge, not just a creative concept.
See how organizations use TruScribe videos to simplify complex communication and increase measurable engagement.
TruScribe combines strategy, storytelling, and proven visual science to make complex messages stick.
Scribology uses cognitive science to guide attention, timing, and memory through visual storytelling.
More than 5,000 completed projects prove TruScribe can handle complex B2B communication challenges.
Over 1,000 B2B clients, including Fortune 500 brands, trust TruScribe for high-stakes messaging.
A money-back ROI guarantee reflects confidence in strategy, clarity, engagement, and measurable results.
Experienced storytellers, strategists, and visual communication experts.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A video brochure is a branded communication experience that uses video to explain, promote, or personalize a message. It may be delivered as a digital campaign, sales enablement asset, training resource, or physical brochure with embedded video. TruScribe focuses on the strategy, scripting, storytelling, and video production that make the message clear, memorable, and measurable.
Connect with our team for clear answers and project guidance.
Recognizes standout information security training communication.
Proven delivery across complex B2B communications.
Trusted by organizations worldwide since 2010.
Tell us about your audience, goals, and message. We’ll help shape a clear video strategy and recommend the right solution for your campaign.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.