Strategy & Ideas
Develop the communication plan, learning strategy, audience focus, and creative direction needed to make your video purposeful, engaging, and aligned with business goals.
TruScribe helps Austin businesses turn complex ideas into clear, memorable video content built for training, sales, marketing, and internal communication. From scripts and strategy to filming, editing, narration, captions, and whiteboard explainers, our neuroscience-backed approach helps fast-moving teams communicate with confidence in Austin’s tech-forward, event-driven business environment.

Strategic video services that clarify complex messages, improve retention, and support business communication goals.
Develop the communication plan, learning strategy, audience focus, and creative direction needed to make your video purposeful, engaging, and aligned with business goals.
Turn technical, organizational, or sales messages into polished scripts that are clear, persuasive, audience-aware, and easy to translate into strong visuals.
Produce high-quality business videos using web-recorded interviews, on-location filming, professional editing, and creative direction tailored to your communication objectives.
Create automated video campaigns with dynamic content, allowing teams to deliver tailored messages that improve engagement, customer connection, and conversion performance.
Use hand-drawn whiteboard animation to simplify complex ideas, direct viewer attention, and improve understanding through TruScribe’s neuroscience-backed Scribology method.
Adapt videos for broader audiences with translation, narration, subtitles, closed captions, and accessibility support that strengthens clarity and inclusion.

We begin by clarifying your audience, business goal, key message, and success metrics. For Austin teams balancing product launches, training, and fast-moving events, this keeps the video focused on what viewers must understand and remember.
See how clear video storytelling helps organizations improve understanding, retention, engagement, and measurable business outcomes.
Choose a video partner built for clarity, scale, and measurable communication outcomes.
Our Scribology method uses cognitive science to improve comprehension, attention, and message retention.
Austin teams can trust a studio with 5,000+ projects across complex B2B communication needs.
From strategy to captions, TruScribe manages each step with precision and accountability.
We understand fast-moving business audiences, including Austin’s tech, healthcare, and enterprise learning communities.
Experienced leaders in visual communication and whiteboard storytelling.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Professional video production typically includes discovery, message strategy, scripting, visual planning, recording or animation, editing, sound, and final delivery. TruScribe can support web-recorded interviews, on-location filming, whiteboard animation, narration, captions, accessibility, and localized versions. The goal is to produce video content that clarifies complex ideas and helps audiences retain the message.
Get clear answers from a team experienced in complex B2B communication.
Recognizes excellence in information security training video.
Proprietary neuroscience-backed visual communication approach.
Backed by measurable client outcome commitment.
Tell us about your message, audience, timeline, and goals. Our team will help recommend the right video format, production approach, and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.