Strategy & Ideas
Build a clear communication strategy before production begins. TruScribe helps define the audience, message, learning goals, and creative direction needed to align stakeholders and support successful organizational change.
Turn complex ideas into clear, memorable video content for Tampa audiences with TruScribe. From strategy and scripting to filming, whiteboard animation, narration, and accessibility, our neuroscience-backed approach helps businesses explain critical messages, train teams, and drive engagement—whether you’re supporting fast-growing Gulf Coast operations, a conference launch, or a national B2B campaign.

Strategic video solutions that clarify complex ideas, engage audiences, and support measurable B2B communication outcomes.
Build a clear communication strategy before production begins. TruScribe helps define the audience, message, learning goals, and creative direction needed to align stakeholders and support successful organizational change.
Turn complex information into clear, engaging scripts. Our team helps refine messaging, structure the story, and ensure every line supports comprehension, retention, and action from your intended audience.
Produce polished video content through web-recorded interviews, on-location filming, editing, and creative direction. TruScribe delivers professional videos designed for training, marketing, sales enablement, and internal communications.
Create hand-drawn whiteboard videos that reveal ideas step by step. This format simplifies complex topics, captures attention, and helps viewers retain information through purposeful visual storytelling.
Scale personalized video campaigns with dynamic content and automation. Deliver tailored messages to different audiences, improve engagement, strengthen customer connections, and support higher conversion opportunities.
Adapt videos for wider audiences with translation, professional narration, subtitles, closed captions, and accessibility support. These enhancements help global teams and diverse viewers engage with your message clearly.

We begin by defining your audience, business objective, and key message. For Tampa companies balancing conference visibility, workforce training, or regional growth, this step ensures the video supports a measurable communication goal from the start.
See how clear visual storytelling helps organizations improve understanding, engagement, retention, and business outcomes.
TruScribe combines strategic thinking, visual storytelling, and proven production experience.
Our Scribology method uses cognitive science to guide attention, timing, and lasting understanding.
With 5,000+ projects completed, TruScribe brings proven video expertise to Tampa business communications.
Trusted by brands like Microsoft, NASA, Google, Walmart, and other complex enterprise organizations.
From Tampa conference content to internal training, videos are built around measurable communication outcomes.
Experienced storytellers focused on clarity, retention, and results.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Video production pricing is based on scope, creative complexity, format, length, production needs, and deliverables. A hand-illustrated whiteboard explainer, an on-location interview, and a personalized video campaign all require different planning. TruScribe starts by clarifying your audience, message, timeline, and goals so the recommended solution fits the business outcome—not just a video length.
Share your message goals and get expert guidance on the right format.
Recognized excellence in training video communications.
Serving B2B communicators since 2010.
Proven results for enterprise organizations worldwide.
Tell us about your goals, audience, timeline, and message. We’ll help identify the right video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.