Strategy & Ideas
We develop communication and learning strategies that align your message with business goals, audience needs, and measurable outcomes before production begins.
TruScribe helps Winston Salem organizations turn complex messages into clear, memorable videos through strategy, scripting, production, and neuroscience-backed whiteboard storytelling. Whether you are training teams, supporting change, or explaining technical ideas in the Triad’s growing business community, our proven process improves comprehension, retention, and engagement without making your message feel generic or needlessly overproduced.

From message strategy to finished videos, TruScribe creates visual content that clarifies, engages, and scales.
We develop communication and learning strategies that align your message with business goals, audience needs, and measurable outcomes before production begins.
Our team creates and refines scripts that make complex ideas clear, engaging, and easy for viewers to understand, remember, and act on.
TruScribe produces polished videos through web-recorded interviews, on-location filming, professional editing, and production planning tailored to corporate communication goals.
We create dynamic personalized video campaigns that tailor messages at scale, helping teams increase engagement, strengthen customer connections, and improve conversions.
Our hand-drawn whiteboard videos simplify complex topics through sequential visuals designed to capture attention, improve understanding, and strengthen retention.
We adapt video content with translation, professional narration, subtitles, closed captions, and accessibility support for broader audiences and inclusive communication.

We begin by identifying the audience, goal, core message, and desired behavior change. For Winston Salem teams balancing training, healthcare, finance, or technology communications, this step ensures every creative choice supports practical business outcomes.
See how organizations use TruScribe videos to clarify messages, improve retention, and drive meaningful audience action.
TruScribe combines strategic thinking, visual storytelling, and production expertise to make complex messages clear.
Our Scribology method uses neuroscience-backed sequencing to help viewers understand and remember complex messages.
TruScribe has delivered 5,000+ projects, giving Winston Salem teams proven production judgment from day one.
From strategy through editing, we align every video with practical business and audience outcomes.
We support Winston Salem organizations with flexible remote, interview, and production workflows built for busy teams.
Experienced storytellers, strategists, producers, and visual communication specialists.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe’s video production services can include communication strategy, idea development, scripting, script assistance, web-recorded interviews, on-location filming, professional editing, narration, subtitles, accessibility support, and whiteboard animation. The scope is shaped around your audience, message, timeline, and desired outcome, whether the video supports training, marketing, sales enablement, or organizational change.
Get clear answers from a team built around visual communication.
Recognizes excellence in information security training video.
Proven longevity in B2B visual communications.
Large-scale experience across corporate communications programs.
Tell us what your audience needs to understand, and our team will respond with next steps for strategy, scripting, production, and delivery.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.