Strategy & Ideas
Build a clear communication plan before production begins. TruScribe helps align goals, audiences, key messages, and learning outcomes so every video supports business priorities.
Turn complex business messages into motion videos people understand, remember, and act on. TruScribe combines strategy, scripting, illustration, narration, editing, and neuroscience-backed Scribology to create whiteboard animation and video campaigns for training, change management, sales enablement, marketing, and executive communication. Whether you need one clear explainer or personalized videos at scale, every frame is built for measurable comprehension and engagement.

From strategy and scripting to production and personalization, TruScribe creates videos that make complex ideas clear.
Build a clear communication plan before production begins. TruScribe helps align goals, audiences, key messages, and learning outcomes so every video supports business priorities.
Turn complex subject matter into concise, compelling narration and messaging. Scripts are crafted to support visual pacing, comprehension, retention, and audience engagement.
Create custom visuals, presentation assets, and hand-drawn scenes that simplify information. Illustration helps audiences see relationships, processes, and ideas more clearly.
Produce polished videos with web-recorded interviews, on-location filming, editing, narration, and visual storytelling designed for professional B2B communication needs.
Deliver tailored video campaigns with dynamic content and automation. Personalized videos help improve relevance, strengthen customer connections, and increase conversions.
Explain complex topics with hand-drawn whiteboard animation that captures attention, builds mental models, and improves audience understanding and long-term recall.

TruScribe starts by understanding your audience, communication challenge, business goals, and desired action. This helps shape a focused strategy for training, marketing, sales enablement, or organizational change before any script or visual direction begins.
See how clear visual storytelling helps organizations improve understanding, engagement, and measurable communication results.
TruScribe blends creative storytelling, business strategy, and neuroscience-backed video design.
Scribology uses attention, timing, and cognitive science to improve understanding and retention.
Over 5,000 completed projects demonstrate reliable delivery for complex business communication needs.
Trusted by Fortune 500 brands including Microsoft, NASA, Google, Walmart, and Morgan Stanley.
A money-back guarantee supports projects expected to deliver at least 200% return on investment.
Meet the leaders behind TruScribe’s visual storytelling expertise.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A motion video uses movement, visuals, narration, text, and timing to explain an idea or guide an audience through a message. TruScribe specializes in whiteboard-style motion videos where hand-drawn illustrations appear in sequence, helping viewers build understanding step by step. This approach is especially effective for complex B2B topics, training, change management, and sales communication.
Connect with the team for clear answers and project guidance.
Recognized excellence in information security training video.
Established studio serving B2B clients since 2010.
Proven delivery across thousands of client projects.
Tell us about your audience, message, timeline, and goals. TruScribe will help identify the clearest video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.