Whiteboard Videos
Hand-drawn whiteboard videos use continuous visual motion to explain complex offers, build buyer understanding, and create memorable sales messages that are easy for prospects to repeat internally.
Turn complex B2B offers into sales videos that prospects understand, remember, and act on. TruScribe combines neuroscience-backed Scribology, hand-drawn whiteboard animation, scripting, narration, and production support to help sales and marketing teams clarify value, shorten explanations, and create memorable buying conversations across presentations, campaigns, trade shows, and sales enablement programs.

Sales-focused whiteboard, scripting, media, localization, and visual content services designed to clarify complex B2B messages.
Hand-drawn whiteboard videos use continuous visual motion to explain complex offers, build buyer understanding, and create memorable sales messages that are easy for prospects to repeat internally.
TruScribe copywriters turn drafts, decks, outlines, or conversations into concise scripts optimized for voiceover timing, visual cues, pacing, and clear buyer comprehension.
Fast, eye-catching 30-second videos help exhibitors capture attention, communicate a key hook quickly, and create stronger follow-up opportunities after the booth conversation.
Hybrid production combines web-recorded interviews, on-location footage, customer-supplied clips, editing, and whiteboard illustration to create more compelling sales and marketing videos.
Multi-language script translation, foreign-language voiceover, subtitles, closed captions, music, and sound design help sales videos reach global and accessibility-focused audiences.
Hand-drawn infographics summarize statistics, processes, journeys, and market stories for sales decks, campaign assets, tradeshow posters, and buyer education materials.

TruScribe starts by clarifying your sales goal, buyer audience, key objections, and desired action. The team identifies what prospects must understand first, then shapes a focused message that supports sales conversations rather than overwhelming viewers with every detail.
See how enterprise teams use visual storytelling to clarify messages and drive buyer understanding.
TruScribe helps sales teams make complex messages clear, memorable, and actionable.
Built on neuroscience and cognitive science to improve attention, clarity, and message retention.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and many more.
More than 5,000 completed projects give TruScribe deep experience with complex B2B sales messages.
Scripting, illustration, narration, localization, media production, and editing are coordinated for seamless delivery.
Experienced leadership behind neuroscience-backed sales video production.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Sales video production typically includes message strategy, scripting, visual planning, narration, illustration or filming, editing, sound design, and final file delivery. TruScribe’s approach focuses on hand-drawn whiteboard animation and mixed-media production, helping sales teams explain complex offers quickly while keeping buyers focused on the key problem, solution, value, and next step.
Get expert guidance on the right sales video format.
Recognizes excellence in information security training video work.
Demonstrates extensive delivery across complex B2B communications.
Shows proven trust from global enterprise organizations.
Share your goals, audience, timeline, and existing materials. TruScribe will help define the right sales video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.