Strategy & Ideas
Build the foundation for effective learning with clear strategy, audience alignment, message hierarchy, and communication planning that supports engagement, adoption, and organizational change.
Turn complex knowledge into clear, engaging learning experiences built for real business outcomes. TruScribe combines strategy, instructional design, scripting, visuals, video, narration, localization, and accessibility support to help teams improve comprehension, retention, onboarding, compliance, and change adoption through custom e-learning development services grounded in neuroscience-backed communication.

Explore strategy, scripting, design, localization, visuals, and video production for custom digital learning experiences.
Build the foundation for effective learning with clear strategy, audience alignment, message hierarchy, and communication planning that supports engagement, adoption, and organizational change.
Transform complex subject matter into concise, compelling scripts that guide learners through key concepts, reduce confusion, and make training content easier to follow.
Design and deliver custom e-learning, virtual training, and instructor-led programs aligned with business goals, learner needs, and measurable performance outcomes.
Adapt learning content for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support that improves learner inclusion.
Create custom visuals, diagrams, presentations, and learning assets that simplify dense information and strengthen understanding across modules, videos, and training campaigns.
Produce engaging training videos, expert interviews, whiteboard explainers, and edited learning content that captures attention and improves message retention.

We begin by clarifying the business goal, learner audience, training context, and success measures. This helps define what learners need to understand, remember, and do after completing the experience.
See how clear visual learning helps organizations simplify complex topics and improve audience understanding.
TruScribe brings strategic clarity, creative production, and measurable learning impact together.
Scribology applies neuroscience and cognitive science to improve attention, comprehension, and long-term retention.
More than 5,000 completed projects give TruScribe proven insight into complex B2B learning challenges.
From strategy to narration and accessibility, one team keeps your learning content cohesive.
TruScribe offers a money-back guarantee if clients do not receive at least 200% ROI.
Experienced visual learning strategists, designers, writers, and producers.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Custom e-learning development is the process of creating digital training built around your audience, business goals, subject matter, and brand. It can include strategy, scripting, instructional design, visuals, narration, video, localization, accessibility, and delivery-ready assets. TruScribe focuses on simplifying complex information so learners understand, remember, and apply critical ideas more effectively.
Share your training goals and get practical guidance from our team.
Recognized excellence in information security training.
Established creative partner serving B2B organizations.
Proven delivery across complex communication initiatives.
Tell us about your audience, goals, and learning challenge. Our team will help shape the right custom e-learning approach.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.