Whiteboard Explainers
Hand-drawn whiteboard videos use continuous visual motion to simplify complex messages, build mental models, and improve understanding for marketing, sales enablement, corporate communication, and training audiences.
Turn complex enterprise messages into clear, memorable video content with TruScribe. From whiteboard explainers and hybrid interview videos to training, tradeshow, narration, captioning, and localization support, our team helps corporate audiences understand faster, remember longer, and act with confidence using neuroscience-backed visual storytelling built for high-stakes B2B communication.

Strategic video production, illustration, scripting, editing, and localization for complex enterprise communication needs.
Hand-drawn whiteboard videos use continuous visual motion to simplify complex messages, build mental models, and improve understanding for marketing, sales enablement, corporate communication, and training audiences.
Full-service production includes web-recorded interviews, on-location shooting, expert editing, customer-supplied footage integration, and hybrid live-action plus whiteboard animation for corporate and marketing content.
TruScribe copywriters shape outlines, drafts, presentations, conversations, and source materials into clear scripts optimized for voiceover timing, pacing, visual callouts, and whiteboard animation.
Reach global and accessible audiences with multi-language script translation, professional voiceover talent, subtitles, closed captions, narration, music, and sound effects integrated into the production.
Illustrated learning content supports eLearning, onboarding, compliance, technical training, product education, quizzes, explorations, and instructor-led sessions that hold attention better than static slides.
Fast, eye-catching 30-second booth videos help exhibitors capture attention, communicate a sharp hook, and create stronger openings for sales conversations during busy event floors.

TruScribe begins by clarifying your audience, business goal, message complexity, source materials, and desired action. This strategy work helps align stakeholders before production and ensures the final video supports training, marketing, sales enablement, or change communication outcomes.
Trusted by enterprise teams at Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and more.
TruScribe combines strategic clarity, original illustration, and enterprise production experience.
Scribology applies neuroscience and cognitive science to improve clarity, attention, and retention.
Over 1,000 B2B clients trust TruScribe for high-stakes enterprise communication.
More than 5,000 completed projects since 2010 show proven delivery at scale.
Strategy, scripting, illustration, filming, editing, captions, and localization work together seamlessly.
Experienced leaders in neuroscience-backed visual communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A 3-minute enterprise video can vary widely based on strategy, scripting, illustration, live-action footage, animation complexity, narration, revisions, captions, and localization. TruScribe quotes each project based on scope rather than using a one-size-fits-all rate. For corporate whiteboard videos, hybrid interview content, and training assets, a consultation helps define the format, deliverables, and production needs before pricing is finalized.
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Share your goals, audience, timeline, and source materials. TruScribe will help define the right production approach for your enterprise video project.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.