Explainer Videos
Hand-drawn whiteboard videos explain software value, workflows, and technical ideas with continuous visual motion that guides attention and improves comprehension.
Turn complex SaaS products into clear, memorable videos built for demos, launches, onboarding, sales enablement, and enterprise training. TruScribe combines neuroscience-backed scripting, hand-drawn whiteboard animation, narration, localization, and mixed-media production to help software companies explain value faster, reduce confusion, and move technical buyers toward confident action.
Strategic SaaS video services for explaining products, training users, supporting sales, and scaling global communication.
Hand-drawn whiteboard videos explain software value, workflows, and technical ideas with continuous visual motion that guides attention and improves comprehension.
TruScribe copywriters refine drafts or create scripts from scratch, shaping complex SaaS concepts into clear, paced, voiceover-ready stories.
Combine web-recorded interviews, customer-supplied footage, on-location shooting, editing, illustration, and animation for credible mixed-media software stories.
Reach global software buyers and users with translated scripts, professional narration, subtitles, closed captions, and accessibility-focused post-production support.
Create fast, eye-catching 30-second booth videos that help software exhibitors capture attention and open better sales conversations.
Build illustrated learning content for onboarding, product training, compliance, and customer education programs that need stronger engagement and retention.
TruScribe starts by understanding your SaaS product, audience, buyer journey, sales objections, technical concepts, and desired action. The team clarifies what viewers must understand, remember, and do after watching.
See how clear visual storytelling helps enterprise teams explain complex ideas and drive measurable audience action.
TruScribe helps software companies make complex products easier to understand, remember, and act on.
Scribology applies neuroscience and cognitive science to help software audiences understand and retain messages.
More than 5,000 completed projects prove TruScribe can deliver complex B2B communications at scale.
Trusted by Walmart, Merck, Microsoft, NASA, Google, HPE, UKG, and 1,000+ organizations worldwide.
A money-back ROI guarantee supports software teams seeking measurable value from critical video assets.
Meet the leaders behind TruScribe’s visual communication work.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
SaaS video production turns software features, workflows, integrations, and business outcomes into concise visual stories. TruScribe specializes in hand-illustrated whiteboard videos, mixed-media content, narration, scripting, and localization. The goal is to help prospects, customers, sales teams, and employees understand complex software faster without relying on dense decks or repetitive explanations.
Share your SaaS communication challenge with our video experts.
Recognizes excellence in security training communication.
Trusted by major enterprise software buyers.
Proven whiteboard production since 2010.
Tell us about your software, audience, message, and deadline. TruScribe will help shape the right video approach, from script strategy through finished production.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.