Video Strategy
Clarify your goals, audiences, and communication challenges before production begins. TruScribe helps shape campaigns that align learning, sales, onboarding, or change messages with measurable business outcomes.
Turn one message into many meaningful conversations with a personalized video platform built for recording, customizing, and sharing at scale. TruScribe combines neuroscience-backed storytelling, scripting, production, and dynamic content automation to help teams clarify complex ideas, strengthen customer connections, and improve engagement across sales, training, onboarding, and change communications.

Strategy, scripting, production, personalization, localization, and visual content support for scalable video communication.
Clarify your goals, audiences, and communication challenges before production begins. TruScribe helps shape campaigns that align learning, sales, onboarding, or change messages with measurable business outcomes.
Turn complicated ideas into clear, memorable scripts. TruScribe supports structure, tone, pacing, and message hierarchy so each personalized video feels relevant, concise, and easy to understand.
Produce polished videos through web-recorded interviews, on-location filming, professional editing, narration, and visual storytelling designed for business audiences and campaign-ready distribution.
Create dynamic video campaigns that tailor content for individual viewers, accounts, or audience segments, helping increase engagement, strengthen customer connections, and support higher conversions.
Adapt personalized video content for global and accessible audiences with translation, narration, subtitles, closed captions, and accessibility support that improves reach and usability.
Design custom visuals, presentation assets, and interactive experiences that attract attention, explain key messages quickly, and support deeper engagement across events and digital campaigns.

TruScribe starts by identifying your audience, campaign purpose, and desired viewer action. The team shapes a clear communication strategy for training, sales, onboarding, or change initiatives before creative production begins.
See how clear visual storytelling helps organizations improve understanding, engagement, and measurable communication outcomes.
TruScribe combines proven creative expertise with a science-backed method for clearer, more memorable communication.
Scribology applies neuroscience and cognitive science to improve attention, comprehension, and message retention.
TruScribe has delivered over 5,000 projects for more than 1,000 B2B clients worldwide.
From strategy to scripting and production, every campaign is built for clear business outcomes.
Dynamic content and automation make personalized messaging practical for large teams and customer segments.
Experienced visual storytellers behind measurable B2B communication results.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A personalized video platform helps teams create video messages that feel tailored to each viewer, customer, employee, or account. With TruScribe, personalization can include dynamic content, targeted messaging, scripting, visual storytelling, and share-ready campaign assets designed to improve engagement, retention, and conversion across sales, training, onboarding, and change communications.
Talk with our team about your goals, audience, and timeline.
Recognized for impactful security training work.
Proven delivery across thousands of projects.
Trusted by global B2B organizations.
Tell us your audience, message, and campaign goals. TruScribe will help shape a personalized video approach that is clear, scalable, and built to perform.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.