Strategy & Ideas
Define the right communication strategy before production begins, aligning goals, audience needs, message structure, and learning outcomes for more focused, effective business video content.
TruScribe helps Lancaster, PA organizations turn complex ideas into clear, engaging videos that audiences understand and remember. From corporate training and sales enablement to hand-illustrated whiteboard explainers, our neuroscience-backed approach supports Central Pennsylvania teams with strategic messaging, polished production, and visual storytelling designed to improve engagement, retention, and measurable communication outcomes.

Strategic video services that help organizations explain, train, sell, and engage with clarity.
Define the right communication strategy before production begins, aligning goals, audience needs, message structure, and learning outcomes for more focused, effective business video content.
Turn complex topics into compelling scripts with clear messaging, practical structure, and engaging language that helps viewers understand, remember, and act on important information.
Produce high-quality business videos using web-recorded interviews, on-location filming, professional editing, and production planning tailored to your audience and communication goals.
Create dynamic personalized video campaigns using automation and variable content to deliver tailored messages that improve customer connection, engagement, and conversion opportunities.
Use hand-drawn whiteboard animation to simplify complicated ideas, reveal concepts in sequence, and improve understanding through TruScribe’s neuroscience-backed visual storytelling method.
Expand video reach with translation, professional narration, subtitles, closed captions, and accessibility support for distributed teams, global audiences, and inclusive communication programs.

We begin by clarifying your audience, communication challenge, and desired outcome. For Lancaster organizations balancing internal training, sales, healthcare, manufacturing, or education needs, this step turns scattered information into a focused video plan.
Trusted by major organizations to clarify complex messages and drive measurable audience understanding.
TruScribe blends strategic clarity, visual craft, and measurable business communication experience.
Our Scribology method applies neuroscience to make complex Lancaster business messages easier to understand.
More than 5,000 projects delivered for B2B clients across training, marketing, and sales enablement.
Trusted by enterprise brands including Microsoft, NASA, Google, Walmart, Merck, and Morgan Stanley.
Remote-friendly production supports Lancaster teams with scripting, filming, animation, captions, and localization.
Meet the team behind clearer business communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A video production company helps plan, script, film, animate, edit, and deliver videos that support business goals. TruScribe focuses on B2B communication, including training, sales enablement, employee education, change management, and whiteboard explainer videos. Our process combines strategy, scripting, visual storytelling, production, narration, captions, and localization to make complex topics easier to understand and remember.
Share your goals and get guidance from our video strategy team.
Serving Lancaster-focused teams and organizations across multiple U.S. markets with flexible video production support.
U.S. Support
Service Reach
Remote-Friendly
Availability
5,000+ Videos
Project Experience
Ask about remote production, on-location filming, and project availability.
Recognized excellence in security training communications.
Extensive portfolio across complex B2B communications.
Trusted by major enterprise organizations worldwide.
Tell us about your audience, message, timeline, and goals. Our team will help shape the right video strategy and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.