Strategy & Ideas
Build the communication strategy behind your infomercial, including audience priorities, message hierarchy, campaign goals, and the clearest path from viewer attention to understanding and action.
Turn complex products, services, and initiatives into clear, persuasive infomercial videos that educate viewers and inspire action. TruScribe combines strategic messaging, professional scripting, production, narration, and neuroscience-backed visual storytelling to help B2B teams improve comprehension, retention, and conversions—whether you need sales enablement, training support, product education, or campaign-ready video content.

Strategic scripting, production, animation, narration, and personalization services for clearer, higher-performing infomercial videos.
Build the communication strategy behind your infomercial, including audience priorities, message hierarchy, campaign goals, and the clearest path from viewer attention to understanding and action.
Develop a compelling script that explains complex ideas simply, highlights benefits, and gives your infomercial the structure needed to educate, persuade, and convert viewers.
Produce polished video content with web-recorded interviews, on-location filming, professional editing, and visual storytelling tailored to your business message and audience.
Use dynamic content and automation to create personalized video campaigns that deliver tailored messages to different audiences, improving relevance, engagement, and conversion potential.
Adapt your infomercial for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support for clearer communication across markets.
Create hand-illustrated whiteboard videos that simplify complex topics, direct attention, and help viewers build stronger mental models of your product, service, or initiative.

TruScribe begins by clarifying your audience, communication goal, offer, and desired viewer action. This strategy phase shapes the infomercial’s core message so every scene supports comprehension, engagement, and measurable business outcomes.
See how clear visual storytelling helps leading organizations explain, educate, and engage audiences at scale.
TruScribe helps organizations turn complex communication challenges into clear, memorable video experiences.
Built on neuroscience and cognitive science to improve attention, comprehension, and message retention.
Over 5,000 completed projects for more than 1,000 B2B clients worldwide.
A family-run studio focused on long-term partnerships, consistency, and client-first communication.
Strategy, scripting, production, narration, localization, and accessibility support under one coordinated process.
Meet the leadership behind TruScribe’s clarity-focused video work.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A video infomercial is a longer-form promotional video designed to educate viewers while persuading them to take action. Unlike a short ad, it usually explains a problem, presents a solution, demonstrates benefits, builds credibility, and ends with a clear call to action. Infomercials are useful for products, services, training initiatives, and complex B2B offerings that need more explanation.
Connect with our team for clear answers and practical next steps.
Recognized for effective information security training.
Proprietary method grounded in cognitive science.
Trusted by over 1,000 B2B clients.
Tell us about your message, audience, goals, and timeline. TruScribe will help identify the right video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.