Strategy & Ideas
Align your video with business goals before production begins. TruScribe helps define the audience, message, learning objective, creative approach, and measurable communication outcome.
Bring complex messages to life with TruScribe’s Video Production & Editing Services in Albany, NY. From strategy and scripting to filming, editing, narration, captions, and whiteboard animation, we help Capital Region businesses explain ideas clearly, train teams faster, and create memorable B2B content built for engagement, retention, and measurable outcomes across digital channels and live events.

End-to-end video strategy, production, editing, accessibility, and scalable visual storytelling for clear B2B communication needs.
Align your video with business goals before production begins. TruScribe helps define the audience, message, learning objective, creative approach, and measurable communication outcome.
Turn complex information into a concise, engaging script. Our team helps structure key messages so viewers understand the point quickly and remember what matters.
Produce polished videos through web-recorded interviews, on-location filming, professional editing, audio refinement, and visual storytelling tailored to business communication needs.
Create dynamic video campaigns that tailor messaging for specific viewers, accounts, roles, or customer journeys, increasing relevance, engagement, and conversion opportunities at scale.
Expand reach and usability with translation, narration, subtitles, closed captions, and accessibility support that helps more audiences understand and engage with your videos.
Use hand-drawn whiteboard storytelling to simplify technical, training, sales, or organizational change topics while guiding attention through carefully sequenced visual motion.

We start by clarifying your audience, objective, and communication challenge, whether you are reaching Albany employees, New York customers, or distributed B2B teams. This ensures the video is built around comprehension, retention, and action.
Trusted by leading organizations to make complex messages clear, memorable, and easier to act on.
TruScribe combines strategy, storytelling, and production expertise to make important messages clear.
Albany-ready collaboration for New York teams, with remote and on-location production options.
Neuroscience-backed Scribology turns complex B2B messages into visuals audiences understand and remember quickly.
Over 5,000 projects and 100 million video views prove repeatable communication impact worldwide.
Money-back guarantee if your project does not achieve at least 200% return on investment.
Experienced leadership behind clear, memorable B2B video communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe provides strategy, scripting, web-recorded interviews, on-location filming, professional editing, whiteboard animation, narration, subtitles, closed captions, and accessibility support. For Albany, NY organizations, that means one coordinated partner can help turn complex business, training, sales, or change-management content into clear video assets ready for digital channels, internal communications, events, and learning programs.
Share your goals and get practical guidance from our video team.
Serving Albany and broader New York organizations with remote, scalable, and on-location video production options.
New York
Service Area
15 Years
Experience
5,000+
Projects
Tell us where your team is located and what you need produced.
Recognized for effective information security training.
Proven experience across thousands of projects.
Trusted by enterprise B2B organizations worldwide.
Tell us about your audience, message, timeline, and goals. TruScribe will help shape the right video production and editing approach for your organization.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.