Strategy & Ideas
Plan the message, audience journey, learning goals, and communication strategy before production begins, ensuring every video supports alignment, engagement, and measurable business outcomes.
TruScribe helps Iowa organizations turn complex messages into clear, memorable videos for training, sales, marketing, and internal communications. From Des Moines corporate teams to manufacturing, healthcare, and technology groups across the state, our neuroscience-backed approach combines strategy, scripting, filming, whiteboard animation, editing, narration, and accessibility to help audiences understand, retain, and act.

Strategic video services that clarify complex ideas, strengthen engagement, and support business communication goals.
Plan the message, audience journey, learning goals, and communication strategy before production begins, ensuring every video supports alignment, engagement, and measurable business outcomes.
Transform complex subject matter into clear, compelling scripts with the right structure, tone, and sequencing for training, marketing, sales enablement, or organizational change.
Produce polished videos through web-recorded interviews, on-location filming, professional editing, and production coordination tailored to B2B communication goals.
Create hand-drawn whiteboard videos that simplify complex topics, guide attention, and improve audience understanding through TruScribe’s neuroscience-backed Scribology approach.
Build dynamic video campaigns that personalize messages at scale, helping teams improve relevance, strengthen customer connections, and increase engagement or conversions.
Adapt completed content for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support for inclusive communication.
Effective video is more than cameras and editing—it is a structured communication tool. TruScribe helps Iowa teams explain complex ideas with strategy, concise scripting, purposeful visuals, narration, accessibility, and production support. Whether your audience is in Des Moines, Cedar Rapids, or distributed nationwide, our approach improves comprehension, engagement, and message retention.

See how organizations use TruScribe videos to improve clarity, training, engagement, and measurable communication outcomes.
TruScribe combines strategy, storytelling, visual science, and production experience to make messages stick.
TruScribe uses Scribology to sequence visuals, timing, and attention for stronger comprehension.
More than 5,000 completed projects support Iowa teams needing dependable business communication.
Trusted by Fortune 500 brands across healthcare, technology, finance, manufacturing, and training.
Remote and production-ready workflows support Iowa organizations with statewide or distributed audiences.
Experienced leaders behind neuroscience-backed business video communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe provides professional video production services for B2B communication, including strategy, scripting, on-location and web-recorded interviews, editing, whiteboard explainer videos, narration, localization, subtitles, closed captions, and accessibility support. Projects commonly support training, onboarding, change management, sales enablement, marketing, healthcare communication, cybersecurity education, and complex product or process explanations.
Get clear answers from a team experienced in complex B2B video.
Recognized for effective information security training.
Documented Wisconsin corporate registration and compliance.
Established federal employer identification for business operations.
Share your goals, audience, timeline, and key message. Our team will help shape a practical production plan and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.