Strategy & Ideas
We define the communication approach, audience priorities, and learning or campaign goals so every video supports alignment, engagement, and successful organizational change.
TruScribe helps Norfolk organizations turn complex messages into clear, memorable videos through strategy, scripting, production, and neuroscience-backed whiteboard animation. Whether your team needs training content, sales enablement, or executive communications for a waterfront enterprise, we create videos that hold attention, improve retention, and make your next message easier to understand and act on across Hampton Roads.

From strategy to editing, TruScribe builds video content that clarifies complex B2B messages and improves audience engagement.
We define the communication approach, audience priorities, and learning or campaign goals so every video supports alignment, engagement, and successful organizational change.
TruScribe helps transform rough concepts, technical material, or internal notes into clear scripts that make complex ideas engaging, concise, and easy to understand.
From web-recorded interviews to on-location filming and professional editing, we produce polished videos designed for business communication, training, marketing, and sales enablement.
We create dynamic personalized video campaigns using tailored content and automation to increase relevance, strengthen customer connections, and improve conversions at scale.
TruScribe adapts video content for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support for clearer communication.
Our hand-drawn whiteboard videos simplify complex topics, guide attention through sequential visuals, and help viewers understand, remember, and act on key messages.

We begin by clarifying your audience, message, learning goals, and business outcomes. For Norfolk teams supporting maritime, healthcare, education, or enterprise audiences, this step ensures the video addresses real communication barriers before production begins.
See how B2B teams turn complex messages into clear, memorable videos that educate and convert.
TruScribe combines strategic thinking, visual storytelling, and proven production discipline.
Scribology uses cognitive science to help Norfolk audiences follow, understand, and remember complex information.
Over 5,000 projects prove TruScribe can manage enterprise communication needs with consistency.
Trusted by Microsoft, NASA, Google, Walmart, and 1,000+ B2B clients worldwide.
Remote-friendly workflows support Norfolk stakeholders, distributed teams, and fast review cycles.
Meet the people behind TruScribe’s clarity-driven video work.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe provides strategy, scripting, video production, whiteboard explainer videos, personalized video campaigns, narration, subtitles, closed captions, and accessibility support. Projects can support training, onboarding, change management, sales enablement, marketing, and executive communications. Each engagement is built around audience understanding, message clarity, and measurable communication outcomes.
Share your goals and get guidance from our video experts.
Recognizes excellence in information security training.
Established visual communication partner since 2010.
Proven delivery for enterprise B2B clients.
Tell us about your message, audience, timeline, and goals. TruScribe will help shape the right video approach for your team.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.