Whiteboard Videos
Flagship whiteboard explainer videos use hand-drawn sequential motion to clarify complex ideas, improve retention, and drive action across marketing, sales, training, and corporate communication.
Turn complex ideas into clear, memorable stories with a hand-drawn video animation maker built for B2B communication. TruScribe combines custom illustration, strategic scripting, narration, and neuroscience-backed Scribology to help audiences understand faster, remember longer, and act with confidence across marketing, training, sales enablement, and corporate communication.

From strategy and scripting to animation, narration, localization, and delivery, TruScribe creates complete hand-drawn video solutions.
Flagship whiteboard explainer videos use hand-drawn sequential motion to clarify complex ideas, improve retention, and drive action across marketing, sales, training, and corporate communication.
Expert copywriters turn drafts, presentations, outlines, or source materials into scripts optimized for pacing, voiceover, visual cues, and the whiteboard animation format.
Adapt finished videos for worldwide audiences with translated scripts, foreign-language narration, subtitles, closed captions, sound design, and accessibility-focused post-production support.
Blend web-recorded interviews, customer-supplied footage, on-location shooting, editing, and TruScribe illustration to create hybrid live-action and whiteboard animation content.
Fast, 30-second whiteboard attention-grabbers help exhibitors capture booth traffic, communicate a key hook quickly, and support pre-show or post-show campaigns.
Illustrated video, eLearning assets, and live training visuals help L&D, HR, compliance, onboarding, and product teams boost engagement and knowledge retention.

TruScribe begins by understanding your audience, objective, message complexity, and desired outcome. This helps define whether the video should support marketing, training, sales enablement, change management, or executive communication.
See how illustrated storytelling helps leading organizations simplify messages, engage audiences, and improve retention.
TruScribe turns difficult messages into visual stories audiences understand and remember.
A proprietary neuroscience-backed method designed to improve attention, comprehension, and message retention.
More than 5,000 projects delivered for enterprise, healthcare, finance, technology, and manufacturing teams.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, Baxter, Microsoft, NASA, and Google.
Production can include strategy, scripting, illustration, narration, captions, localization, editing, and final delivery.
Meet the leaders behind TruScribe’s visual communication expertise.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A hand-drawn video animation maker creates whiteboard-style videos where illustrations appear in sequence to explain an idea. TruScribe’s approach uses custom artwork, scripting, voiceover, timing, and continuous visual motion to guide attention. The format is especially useful for complex B2B topics, training, change management, sales enablement, and marketing messages that need to be understood quickly.
Share your message and get guidance on the right format.
Recognizes excellence in training video communication.
Proprietary neuroscience-backed communication method.
Trusted by leading global organizations.
Tell us about your message, audience, deadline, and goals. TruScribe will help shape the right whiteboard video approach.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.