Whiteboard Videos
TruScribe’s flagship whiteboard videos use continuous hand-drawn motion to clarify complex B2B ideas, improve comprehension, and help audiences remember critical messages across marketing, training, and corporate communication.
TruScribe helps B2B teams turn complex products, processes, and strategic messages into hand-illustrated explainer videos people understand, remember, and act on. Since 2010, their neuroscience-backed Scribology method has supported marketing, sales enablement, training, and corporate communications for Fortune 500 companies and growing organizations worldwide.
Explore animation, scripting, localization, media production, and visual communication services built for B2B clarity.
TruScribe’s flagship whiteboard videos use continuous hand-drawn motion to clarify complex B2B ideas, improve comprehension, and help audiences remember critical messages across marketing, training, and corporate communication.
Professional copywriters turn drafts, outlines, presentations, and source materials into polished scripts optimized for voiceover pacing, visual cues, callouts, and the whiteboard animation format.
Fast, eye-catching 30-second videos help exhibitors capture attention, communicate a clear hook, and move booth visitors into deeper sales conversations during busy B2B events.
TruScribe adapts videos for international and accessible audiences with translated scripts, foreign-language voiceover, subtitles, closed captions, sound design, music, and narration options.
Hybrid video production combines web-recorded interviews, on-location footage, professional editing, and TruScribe illustration to create compelling corporate, marketing, and training content.
Hand-drawn infographics summarize dense information in blocked, mapped, or scenic styles for campaigns, sales presentations, thought leadership, tradeshow posters, and executive communication.
TruScribe begins by understanding your audience, message, business goal, and source materials. The team identifies what viewers need to understand, remember, and do, then shapes a communication strategy suited to marketing, training, sales, or internal alignment.
See how clear visual storytelling supports enterprise marketing, training, sales, and internal communication goals.
TruScribe blends strategy, illustration, and neuroscience to make business messages easier to understand.
Scribology uses cognitive science to guide attention, improve comprehension, and strengthen message retention.
Over 5,000 projects delivered for complex B2B communication, training, marketing, and sales initiatives.
Trusted by more than 1,000 organizations, including Walmart, Merck, Medtronic, Siemens, Fidelity, and HPE.
A money-back guarantee is available if qualifying projects do not achieve at least 200% ROI.
Meet the leadership behind TruScribe’s visual storytelling process.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A strong B2B explainer video clarifies a specific business idea for a defined audience. TruScribe combines strategic scripting, hand-drawn illustration, voiceover, animation, and sound design to build a clear visual story. The goal is not just to look polished, but to help viewers understand the message faster, retain it longer, and take the next step confidently.
Connect with the team for guidance on your next explainer video.
Recognized training video excellence.
Trusted by 1,000+ organizations worldwide.
5,000+ projects delivered since 2010.
Tell TruScribe about your audience, message, timeline, and desired outcome. Their team will help shape the right explainer video approach for your project.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.