Booth Videos
Short, energetic whiteboard videos built for exhibit floors, pre-show promotion, booth screen loops, and follow-up campaigns that help sales reps turn passing interest into conversations.
TruScribe creates fast, memorable trade show animation that helps exhibitors stop traffic, explain value quickly, and spark better booth conversations. From 30-second whiteboard attention-grabbers to pre-show teasers, booth loops, illustrated assets, and post-show follow-up content, our neuroscience-backed Scribology method turns complex B2B messages into clear visual stories attendees can understand at a glance.
Visual communication services that help exhibitors attract attention, simplify complex messages, and extend event impact.
Short, energetic whiteboard videos built for exhibit floors, pre-show promotion, booth screen loops, and follow-up campaigns that help sales reps turn passing interest into conversations.
Hand-drawn animation that explains complex products, services, or initiatives with continuous visual motion, helping trade show audiences grasp key value quickly and remember it longer.
Script development from your drafts, outlines, presentations, or interviews, optimized for short-form event messaging, visual timing, voiceover pacing, and fast audience comprehension.
Custom hand-drawn visuals for booth graphics, sales tools, presentation slides, campaign creative, and exhibit materials that replace stock imagery with message-driven illustration.
Hybrid live-action and illustrated video production using web-recorded interviews, on-location footage, customer-supplied clips, editing, and animation overlays for stronger event storytelling.
Blocked, mapped, or scenic hand-drawn infographics for trade show posters, sales presentations, thought-leadership pieces, and visual summaries of complex data or processes.
We clarify the audience, event environment, booth goals, product message, and desired next action. This ensures the animation is built for real trade show behavior, where attendees scan quickly and sales teams need instant conversation starters.
See how enterprise teams use TruScribe visuals to clarify complex messages and drive audience action.
TruScribe combines strategy, storytelling, and hand-drawn animation to make complex ideas instantly clearer.
Scribology uses cognitive science to improve attention, comprehension, and retention in demanding event environments.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, Baxter, and more.
More than 5,000 completed projects give your booth message a proven production foundation.
Pre-show, booth, and follow-up assets keep your event message consistent across every touchpoint.
Meet the team behind clearer trade show communication.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A trade show animation is a short, highly visual video designed to capture attention on a busy exhibit floor. TruScribe creates 30-second whiteboard booth videos, pre-show teasers, and post-show follow-up animations that explain a key hook quickly, help attendees understand your value, and give sales reps a natural opening for deeper conversations.
Get expert guidance for your next exhibit or event campaign.
Recognized excellence in security training communication.
Delivering whiteboard animation expertise since 2010.
Trusted by global enterprise communication teams.
Tell us about your booth goals, audience, timeline, and message. Our team will recommend the right animation approach for your event.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.