Strategy & Ideas
Shape the message, visitor journey, and learning goals before production begins so every booth asset supports attention, understanding, and meaningful sales conversations.
Turn busy exhibit floors into focused conversations with Trade Show Production Services that clarify your message fast. TruScribe combines strategic scripting, custom visuals, video, and interactive booth engagement to help B2B teams attract visitors, explain complex solutions, and leave prospects remembering what matters long after the show ends.

Strategic creative, visual, video, and engagement services built to make trade show messaging clearer and more memorable.
Shape the message, visitor journey, and learning goals before production begins so every booth asset supports attention, understanding, and meaningful sales conversations.
Develop concise scripts and messaging that make complex offerings easier to explain on the exhibit floor, in videos, demos, presentations, and booth conversations.
Produce polished booth videos, interviews, product explainers, and edited event assets that capture attention quickly and communicate clearly in busy environments.
Design custom visuals, presentation graphics, and illustrated assets that simplify information, reinforce key messages, and create a more memorable trade show experience.
Create interactive booth experiences and visual content that attract visitors, explain key ideas, and help exhibitors turn passing traffic into engaged prospects.
Adapt trade show videos and content for international audiences with translation, narration, subtitles, closed captions, and accessibility support for wider reach.
Your booth has seconds to earn attention and even less time to make the message stick. TruScribe helps teams transform complex offers into clear, engaging visual stories using strategy, scripting, illustration, video, and interactive content. From pre-show planning to booth-ready assets, every deliverable is built to support conversations, comprehension, and measurable event impact.

See how clear visual storytelling helps B2B teams improve understanding, engagement, and event conversations.
TruScribe brings clarity, structure, and proven visual storytelling to every event engagement.
Proprietary Scribology applies cognitive science to make booth messages easier to follow and remember.
More than 5,000 completed projects give your event content proven B2B communication depth.
Trusted by 1,000+ clients, including major enterprise brands with complex communication needs.
Strategy, scripting, illustration, video, and localization align under one experienced creative production team.
Meet the leaders behind TruScribe’s visual communication work.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Effective trade show production includes strategy, message development, booth visuals, video assets, interactive experiences, and support content that helps visitors understand your offer quickly. TruScribe focuses on clarity and retention, using neuroscience-backed visual storytelling to simplify complex products, services, or technical ideas in a high-distraction exhibit environment.
Get practical answers from a team experienced in high-stakes B2B communications.
Recognized for impactful security training communication.
Proprietary neuroscience-backed visual communication approach.
Guaranteed measurable return on client investment.
Share your event goals, booth challenges, timeline, and audience priorities. Our team will help shape a production plan that makes your trade show message clearer and more memorable.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.