Strategy & Ideas
Define the message, audience, and communication approach before production begins. TruScribe helps align learning, change, marketing, or sales goals with a clear creative strategy built for understanding.
Turn complex ideas into memorable visual stories with TruScribe’s Creative Video Services. From strategy and scripting to whiteboard animation, production, personalization, and accessibility, our neuroscience-backed approach helps B2B teams explain change, train employees, engage prospects, and improve retention. With 5,000+ delivered projects, we make critical messages clearer, faster to understand, and easier to act on.

Strategic video, scripting, animation, production, personalization, and accessibility support for clearer B2B communication.
Define the message, audience, and communication approach before production begins. TruScribe helps align learning, change, marketing, or sales goals with a clear creative strategy built for understanding.
Turn complex information into concise, compelling scripts. We clarify structure, tone, key takeaways, and flow so your message is easier for viewers to follow and remember.
Produce polished videos for corporate communication, including web-recorded interviews, on-location filming, professional editing, and post-production support tailored to your audience and distribution channels.
Create hand-drawn whiteboard videos that reveal ideas in sequence, simplify complex topics, and improve audience retention through TruScribe’s neuroscience-backed Scribology method.
Build dynamic video campaigns that personalize messages at scale. This approach helps sales, marketing, and customer teams deliver more relevant content that supports engagement and conversion.
Adapt video content for wider audiences with translation, narration, subtitles, closed captions, and accessibility support that improves usability across regions, languages, and viewer needs.

We begin by understanding your audience, communication challenge, business goals, and success metrics. This foundation helps TruScribe recommend the right creative format, whether you need training, sales enablement, change communication, or a high-impact explainer.
See how global organizations use TruScribe to simplify complex messages and improve audience engagement.
TruScribe blends strategy, creativity, and science to make complex communication easier to understand.
Scribology applies neuroscience and cognitive science to improve attention, comprehension, and message retention.
More than 5,000 projects delivered for 1,000+ B2B clients across complex industries.
Trusted by major organizations including Microsoft, NASA, Google, Walmart, Merck, and Morgan Stanley.
Whiteboard pioneers with 15 years of experience making business-critical messages clearer and memorable.
Meet the leaders behind TruScribe’s visual communication work.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Creative Video Services help organizations communicate important ideas through strategy, scripting, visuals, narration, animation, production, editing, and delivery support. TruScribe specializes in B2B visual communication, including whiteboard explainers, training content, personalized campaigns, and trade show engagement. The goal is to make complex messages easier to understand, remember, and act on.
Share your goals and get expert guidance on your next video.
Recognized information security training excellence.
Established creative partner since 2010.
Proven delivery for global B2B teams.
Tell us about your message, audience, and goals. TruScribe will help shape the right creative video approach for clarity, engagement, and measurable impact.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.