Results-Driven Creative Video Services for Business

Turn complex ideas into memorable visual stories with TruScribe’s Creative Video Services. From strategy and scripting to whiteboard animation, production, personalization, and accessibility, our neuroscience-backed approach helps B2B teams explain change, train employees, engage prospects, and improve retention. With 5,000+ delivered projects, we make critical messages clearer, faster to understand, and easier to act on.

Creative video production team developing a whiteboard animation

Our Creative Video Services

Strategic video, scripting, animation, production, personalization, and accessibility support for clearer B2B communication.

Strategy & Ideas

Define the message, audience, and communication approach before production begins. TruScribe helps align learning, change, marketing, or sales goals with a clear creative strategy built for understanding.

Scripting Support

Turn complex information into concise, compelling scripts. We clarify structure, tone, key takeaways, and flow so your message is easier for viewers to follow and remember.

Video Production

Produce polished videos for corporate communication, including web-recorded interviews, on-location filming, professional editing, and post-production support tailored to your audience and distribution channels.

Whiteboard Explainers

Create hand-drawn whiteboard videos that reveal ideas in sequence, simplify complex topics, and improve audience retention through TruScribe’s neuroscience-backed Scribology method.

Personalized Videos

Build dynamic video campaigns that personalize messages at scale. This approach helps sales, marketing, and customer teams deliver more relevant content that supports engagement and conversion.

Localization & Access

Adapt video content for wider audiences with translation, narration, subtitles, closed captions, and accessibility support that improves usability across regions, languages, and viewer needs.

Creative team planning a business video storyboard

Our Creative Video Process

Discover the Message and Audience

We begin by understanding your audience, communication challenge, business goals, and success metrics. This foundation helps TruScribe recommend the right creative format, whether you need training, sales enablement, change communication, or a high-impact explainer.

Shape the Story and Script

Design the Visual Learning Path

Produce and Refine the Video

Deliver for Real-World Use

Trusted By Leaders

Success Stories

See how global organizations use TruScribe to simplify complex messages and improve audience engagement.

"The head of Information Security at Lilly wanted to create security training using "whiteboard animation." We turned to Truscribe's pioneering work in the area. Truscribe was a great partner to both our company and to Lilly. The video created a lot of attention in the Information Security space, including a..."

Tom Pendergast, Ph.D.
The TruScribe Difference

Why Choose TruScribe?

TruScribe blends strategy, creativity, and science to make complex communication easier to understand.

Scribology

Scribology applies neuroscience and cognitive science to improve attention, comprehension, and message retention.

Proven Scale

More than 5,000 projects delivered for 1,000+ B2B clients across complex industries.

Global Trust

Trusted by major organizations including Microsoft, NASA, Google, Walmart, Merck, and Morgan Stanley.

Pioneers

Whiteboard pioneers with 15 years of experience making business-critical messages clearer and memorable.

Meet the TruScribe Team

Meet the leaders behind TruScribe’s visual communication work.

Portrait of Andrew 'AJ' Herkert, Co-Founder and CEO of TruScribe

Andrew 'AJ' Herkert

Co-Founder | CEO

Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Portrait of James Herkert, Chief Operating Officer of TruScribe

James Herkert

Chief Operating Officer

James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

Portrait of Jim Herkert, CEO, President, and Co-Founder of TruScribe

Jim Herkert

CEO & President, Co-Founder

Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.

Frequently Asked Questions

What are Creative Video Services?

Creative Video Services help organizations communicate important ideas through strategy, scripting, visuals, narration, animation, production, editing, and delivery support. TruScribe specializes in B2B visual communication, including whiteboard explainers, training content, personalized campaigns, and trade show engagement. The goal is to make complex messages easier to understand, remember, and act on.

What types of business videos can TruScribe create?

How does whiteboard animation improve understanding?

Can TruScribe help if we do not have a script?

Do you offer narration, subtitles, and accessibility support?

What industries does TruScribe serve?

What is the Creative Video Services process like?

How does TruScribe measure video effectiveness?

Still Have Video Questions?

Share your goals and get expert guidance on your next video.

Recognized & Trusted

Awards and Recognition

Summit Award logo

Summit Award

Recognized information security training excellence.

15 Years In Business badge

15 Years

Established creative partner since 2010.

5,000 projects delivered badge

5,000+ Projects

Proven delivery for global B2B teams.

Ready to Make Your Message Clear?

Tell us about your message, audience, and goals. TruScribe will help shape the right creative video approach for clarity, engagement, and measurable impact.

Contact Us Today

For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.