Explainer Videos
Custom hand-drawn explainer videos use continuous visual motion to build mental models, simplify complex ideas, and help audiences understand, remember, and act on your message with confidence.
Turn complex ideas into memorable hand-drawn explainer videos with TruScribe, an online whiteboard animation partner trusted by Fortune 500 teams worldwide. From strategy and scripting to narration, captions, and final files, our neuroscience-backed Scribology method guides attention, improves retention, and helps your audience understand what matters faster—without relying on generic templates or DIY shortcuts for critical business communication.

TruScribe creates strategy-led, hand-illustrated video assets that clarify complex business messages online.
Custom hand-drawn explainer videos use continuous visual motion to build mental models, simplify complex ideas, and help audiences understand, remember, and act on your message with confidence.
TruScribe copywriters develop scripts from finished drafts, rough outlines, presentations, or source materials, optimizing every line for pacing, visual cues, voiceover timing, and whiteboard animation clarity.
Strategic communication experts help translate initiatives, change programs, or high-stakes ideas into clear visual stories that explain relevance, relationships, expectations, and action steps across audience segments.
Professional narration, subtitles, closed captions, music, sound effects, translation, and foreign-language voiceover options help your video reach broader audiences while supporting accessibility requirements.
Hybrid production combines web-recorded interviews, on-location footage, customer-supplied video, editing, and whiteboard illustration to create richer corporate, marketing, and training video content.
Fast, eye-catching 30-second whiteboard videos help exhibitors capture attention, communicate a key hook quickly, and start stronger booth conversations at busy B2B events.

TruScribe starts by understanding your audience, objective, source materials, and success criteria. The team identifies the core idea, communication barriers, and best visual structure so your whiteboard animation is built for clarity from the beginning.
See how clear visual storytelling helps leading organizations explain complex ideas and inspire action.
TruScribe combines strategic thinking, hand-drawn artistry, and proven production experience.
Scribology uses cognitive science to guide attention, timing, visual purpose, and message retention.
TruScribe has completed over 5,000 projects for complex B2B communication challenges worldwide.
Hand-drawn illustration replaces generic templates with brand-aware visuals built around your message.
From scripting to localization, TruScribe manages production details for polished online collaboration.
Meet the leaders behind TruScribe’s visual communication work.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A strong whiteboard animation video maker does more than animate drawings. It helps clarify the message, structure the story, guide attention visually, and deliver a polished final video. TruScribe combines strategy, scriptwriting, hand-drawn illustration, narration, sound design, captions, and editing through its neuroscience-backed Scribology method, making it ideal for complex B2B communication.
Get expert guidance on your message, format, and production plan.
Recognized training video excellence for information security.
Creating whiteboard videos and illustrated communication since 2010.
Trusted by over 1,000 organizations worldwide.
Tell us about your audience, message, timeline, and goals. TruScribe will help map the right whiteboard video approach, from script development through final delivery.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.