Whiteboard Demos
TruScribe’s flagship hand-drawn whiteboard videos use continuous visual motion to explain complex product value, build mental models, and improve understanding for sales, marketing, training, and corporate communication.
Turn complex products into clear, memorable demo videos with TruScribe. As a neuroscience-backed Product Demo Video Agency, we combine strategic scripting, hand-drawn whiteboard animation, live-action production, narration, and localization to help B2B teams explain value faster, support sales conversations, improve training, and give prospects a confident reason to take the next step.

Strategic, illustrated, and production-ready demo video services for complex B2B products and sales conversations.
TruScribe’s flagship hand-drawn whiteboard videos use continuous visual motion to explain complex product value, build mental models, and improve understanding for sales, marketing, training, and corporate communication.
Turn product notes, slides, conversations, or rough drafts into scripts designed for visual storytelling, voiceover timing, audience comprehension, and a clear next step.
Combine web-recorded interviews, on-location footage, customer-supplied clips, editing, illustration, and animation into hybrid demo videos that make real product use more compelling.
Adapt product demo videos for international teams and customers with translated scripts, foreign-language narration, subtitles, closed captions, music, and sound design.
Create fast, eye-catching 30-second demo videos for exhibitor booths, pre-show teasers, on-booth loops, and post-show follow-up campaigns that spark sales conversations.
Use strategic communication consulting to define the product story, align stakeholders, clarify messaging, and choose the best illustrated format for your audience and goals.

We begin by identifying the audience, product value, sales context, and communication challenge. TruScribe’s strategy team helps clarify what viewers must understand, remember, and do after watching the demo.
See how clear visual storytelling helps organizations simplify complex messages and move audiences to action.
Choose a demo video partner built for complex B2B communication.
The Scribology method uses neuroscience and cognitive science to make complex product messages stick.
TruScribe has completed over 5,000 projects for more than 1,000 B2B clients worldwide.
From scripting through final master files, TruScribe manages strategy, visuals, narration, production, and editing.
Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and others have trusted TruScribe.
Experienced whiteboard video specialists led by proven B2B communicators.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A product demo video agency helps turn your product’s features, workflow, and value proposition into a clear visual story. TruScribe supports strategy, scripting, illustration, production, voiceover, editing, and localization, so your team gets a finished video built for sales enablement, marketing, onboarding, training, or tradeshow use.
Share your questions and get expert guidance on your demo video.
Recognized for effective information security communication.
Trusted by 1,000+ organizations worldwide.
Proprietary neuroscience-backed communication approach.
Tell us about your product, audience, timeline, and goals. TruScribe will help clarify the right demo video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.