Strategy & Ideas
Build the foundation for effective media with communication and learning strategies that align stakeholders, clarify goals, and guide creative decisions from concept through delivery.
Turn complex ideas into interactive media that people actually understand, remember, and act on. TruScribe blends strategy, scripting, video production, training design, personalized content, and audience engagement tools to create clear, high-impact experiences for B2B teams, customers, and event audiences. From learning programs to trade show activations, every project is built for clarity, attention, and measurable communication results.
Strategic, visual, and interactive production services built to simplify complex B2B communication.
Build the foundation for effective media with communication and learning strategies that align stakeholders, clarify goals, and guide creative decisions from concept through delivery.
Transform complex information into clear, compelling scripts and messaging that audiences can follow, remember, and apply across training, sales, and internal communications.
Create eLearning, virtual, and instructor-led training experiences that support business goals, improve retention, and make important information easier for teams to use.
Produce high-quality videos using web-recorded interviews, on-location filming, editing, and visual storytelling to explain ideas, promote initiatives, and support B2B communication.
Use dynamic content and automation to deliver tailored video messages at scale, helping teams increase relevance, connection, engagement, and conversion opportunities.
Attract trade show visitors with custom visual content and interactive booth experiences that communicate key messages quickly and encourage meaningful audience participation.
TruScribe begins by clarifying the audience, business goal, message priority, and desired action. This strategy phase shapes the interactive experience so every visual, script element, and production choice supports understanding, engagement, and measurable communication outcomes.
See how leading organizations use TruScribe to make complex messages clearer, faster, and more memorable.
TruScribe combines strategy, visual storytelling, and production expertise to make important messages easier to understand.
Scribology applies neuroscience and cognitive science to improve attention, comprehension, and message retention.
More than 5,000 completed projects prove TruScribe can handle complex B2B communication challenges.
Trusted by organizations including Microsoft, NASA, Google, Walmart, and leading healthcare and technology brands.
From strategy to localization, TruScribe supports the full production journey with consistent creative direction.
Meet the team behind neuroscience-backed visual communication.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Interactive media production is the planning, scripting, design, and creation of digital content that asks the audience to participate, respond, choose, explore, or engage. It can include training modules, personalized video campaigns, booth experiences, explainer videos, and visual learning tools. TruScribe uses neuroscience-backed storytelling and visual sequencing to make complex B2B messages easier to understand and retain.
Get expert guidance on the best format for your message.
Recognized for effective information security training.
Proven delivery for enterprise communication needs.
Neuroscience-backed approach to visual storytelling.
Share your goals, audience, timeline, and communication challenge. TruScribe will help shape the right interactive media production approach for your project.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.