Booth Videos
Fast, fun whiteboard videos built for exhibit screens, using a 30-second hook to pull attendees in and support deeper sales conversations.
Turn quick trade show glances into real booth conversations with hand-drawn visuals, 30-second attention-grabbers, and illustrated content built for busy exhibit floors. TruScribe helps exhibitors simplify complex value propositions, attract attendees fast, and give sales teams memorable visual stories that continue working before, during, and after the show.

Illustrated booth content that attracts attention, explains complex offers, and supports sales conversations across the event lifecycle.
Fast, fun whiteboard videos built for exhibit screens, using a 30-second hook to pull attendees in and support deeper sales conversations.
Custom hand-drawn images for booth graphics, presentations, sales collateral, and campaign visuals that replace generic stock imagery with memorable brand storytelling.
Live artists capture meetings, demos, sessions, or booth conversations in real time, creating a visual summary attendees can revisit and share.
Blocked, mapped, or scenic infographics turn dense product, market, or process information into approachable visuals for posters, handouts, and follow-up.
Copywriters shape your booth message into concise scripts with pacing, visual cues, callouts, and voiceover timing already considered for production.
Hand-illustrated whiteboard explainers use sequential drawing and continuous visual motion to clarify complex B2B topics before or after the show.
Trade show attendees move quickly, and your booth needs a message they can grasp instantly. TruScribe combines strategy, scripting, hand-drawn illustration, and whiteboard motion to create visual assets that attract attention without overwhelming the viewer. From pre-show teasers to looping booth videos and post-show follow-up, every drawing is built to make conversations easier.

See how illustrated communication helps organizations turn complex ideas into clearer audience action.
TruScribe helps exhibitors communicate faster, clearer, and more memorably.
TruScribe has served over 1,000 B2B clients, including major enterprise and Fortune 500 brands.
The proprietary Scribology method uses neuroscience and cognitive science to improve attention, clarity, and retention.
More than 5,000 completed projects give exhibitors proven production discipline and messaging confidence.
Strategy, scripting, illustration, narration, localization, and production work together under one experienced team.
Experienced visual communicators behind every illustrated booth experience.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A doodle booth is an exhibitor experience that uses live or pre-produced hand-drawn visuals to attract attention, explain ideas, and create memorable engagement. For trade shows, it may include a looping whiteboard video, live graphic recording, illustrated giveaways, or custom booth graphics that help attendees quickly understand your message and start a conversation.
Get expert guidance on the right illustrated booth experience.
Recognition for effective security training communication.
Trusted by more than 1,000 B2B organizations.
Proven neuroscience-backed whiteboard communication method.
Tell us about your event, audience, booth goals, and message. TruScribe will help recommend the right illustrated format for your trade show plan.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.