Story Strategy
Define the audience, core message, narrative angle, and communication goals before production begins, ensuring every interview, scene, and edit supports a clear business outcome.
Turn complex organizational stories into clear, human documentary-style videos that build understanding and trust. TruScribe’s team combines strategy, scripting, interviews, on-location filming, and professional editing to create messages audiences remember. From training and change communications to sales enablement and leadership stories, every video is shaped by neuroscience-backed storytelling and a proven visual communication process refined across thousands of B2B projects worldwide.

Strategic documentary video support from concept and interviews through filming, editing, narration, captions, and final delivery.
Define the audience, core message, narrative angle, and communication goals before production begins, ensuring every interview, scene, and edit supports a clear business outcome.
Create compelling scripts, interview prompts, narration, and messaging frameworks that help subject matter experts explain complex ideas with clarity, confidence, and authenticity.
Produce high-quality documentary-style videos using web-recorded interviews, on-location filming, professional editing, visual storytelling, and delivery support for business audiences.

TruScribe starts by clarifying your audience, business objective, key message, and desired outcome. This strategy phase identifies the strongest story angle, essential proof points, and the best documentary format for your internal or external communication goals.
Trusted by global organizations to make complex messages clearer, memorable, and easier to act on.
TruScribe combines strategic thinking, production skill, and proven communication science.
Scribology uses neuroscience and cognitive science to make complex documentary stories easier to understand.
Over 5,000 completed projects give TruScribe deep experience with high-stakes business communications.
Trusted by more than 1,000 B2B clients, including major global brands and Fortune 500 teams.
Strategy, scripting, production, narration, captions, and accessibility support keep your project aligned from start to finish.
Experienced B2B storytellers focused on clarity, retention, and results.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Documentary video production typically includes discovery, message strategy, interview planning, filming, editing, and delivery of final video assets. For business communications, it may also include script assistance, narration, subtitles, accessibility support, and versions for internal training, sales enablement, or marketing. TruScribe focuses on turning complex subject matter into clear, memorable stories that support measurable communication goals.
Get expert guidance on your message, format, and production plan.
Recognized excellence in information security training communication.
Established visual communications partner since 2010.
Proven production experience across B2B industries.
Share your goals, audience, timeline, and message. TruScribe will help define the right documentary video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.