Strategy & Ideas
We develop communication strategies that align your video with business goals, audience needs, learning objectives, and organizational change, ensuring every creative decision supports clarity and measurable engagement.
Bring clarity to your most important messages with Video Production Services in Orlando from TruScribe. From convention-ready explainers to training videos for growing teams, we turn complex ideas into engaging visual stories that audiences understand and remember. Our neuroscience-backed approach helps Orlando businesses communicate with confidence across sales, learning, onboarding, and event environments.

Strategic video services that simplify complex ideas, improve retention, and support sales, training, and engagement goals.
We develop communication strategies that align your video with business goals, audience needs, learning objectives, and organizational change, ensuring every creative decision supports clarity and measurable engagement.
Our script team turns complex topics into concise, compelling messages with the right structure, tone, and pacing for explainers, training, sales enablement, and executive communications.
TruScribe produces high-quality videos using web-recorded interviews, on-location filming, professional editing, and polished delivery formats designed for corporate audiences and critical communications.
We create hand-drawn whiteboard videos that reveal ideas in sequence, simplify complexity, capture attention, and help viewers retain important messages longer.
Personalized video campaigns use dynamic content and automation to deliver tailored messages that strengthen customer connections, improve engagement, and support higher conversion opportunities.
We adapt video content for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support for clearer communication across teams and markets.

We begin by clarifying your business goal, audience, message, and delivery channel. For Orlando teams preparing for events, training launches, or sales conversations, this step ensures the video supports a specific outcome from the start.
See how organizations use TruScribe videos to clarify complex messages and improve audience engagement.
TruScribe combines strategy, storytelling, and visual science to make every message easier to understand.
Our Scribology method uses cognitive science to help Orlando audiences understand complex messages faster.
Over 5,000 completed projects give your team proven structure from kickoff through delivery.
Trusted by Fortune 500 brands, including Microsoft, NASA, Google, Walmart, and leading healthcare companies.
Videos can support Orlando events, distributed teams, training launches, and sales enablement with scalable clarity.
Experienced leaders behind neuroscience-backed video communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe offers a full range of video production services for Orlando organizations, including strategy and ideas, script assistance, video production, hand-illustrated whiteboard explainer videos, personalized video campaigns, and localization and accessibility support. Each service is designed to simplify complex ideas, improve audience retention, and support goals across training, sales, marketing, and events.
Share your questions and get guidance on the right video approach.
Recognizes excellence in information security training.
Proven experience across thousands of video projects.
Trusted by organizations worldwide for B2B communications.
Tell us about your goals, audience, timeline, and message. Our team will help identify the right video approach for clear, measurable communication.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.