Strategy & Ideas
Shape the right communication strategy before production begins. TruScribe helps align goals, audience needs, learning priorities, and organizational change messages so every explainer video has a clear purpose.
Turn complex ideas into clear, memorable animated explainer videos with TruScribe. Since 2010, our neuroscience-backed whiteboard animation and visual storytelling process has helped B2B teams improve understanding, engagement, training outcomes, and conversions. From strategy and scripting to illustration, narration, accessibility, and production, we create videos that make critical messages easier to grasp and act on.
From strategy and scripting to animation, narration, and accessibility, TruScribe produces explainer videos that clarify complex messages.
Shape the right communication strategy before production begins. TruScribe helps align goals, audience needs, learning priorities, and organizational change messages so every explainer video has a clear purpose.
Transform complex source material into a focused, engaging script. Our team clarifies messaging, improves flow, and writes for understanding, retention, and action across B2B audiences.
Create custom visuals that simplify ideas and strengthen communication. Illustrations, presentation assets, and visual systems are designed to support clarity, engagement, and brand consistency.
Produce polished videos with professional editing, recorded interviews, filming options, motion, and final delivery assets built for web, training, sales, and internal communication use.
Create hand-drawn whiteboard explainer videos that reveal ideas in sequence. This format captures attention, simplifies complex topics, and improves audience comprehension and message retention.
Adapt videos for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support that helps organizations communicate clearly across regions and viewer needs.
We begin by clarifying your audience, goals, message, and desired action. This ensures the video is built around business outcomes, not just visuals, and gives every creative choice a measurable communication purpose.
See how leading organizations use TruScribe videos to improve clarity, engagement, and communication outcomes.
TruScribe combines strategic clarity, custom visuals, and proven production systems for high-stakes communication.
Built on neuroscience and cognitive science to improve attention, understanding, and long-term message retention.
More than 5,000 completed projects give TruScribe deep experience across complex B2B communications.
Trusted by over 1,000 B2B clients worldwide, including Fortune 500 brands and specialized industry teams.
A family-run studio focused on client outcomes, consistent delivery, and communication that drives measurable action.
Meet the leaders behind TruScribe’s proven visual storytelling approach.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Animated explainer video production turns a business idea, process, product, or training message into a clear visual story. At TruScribe, that includes strategy, scripting, custom illustration, professional production, narration, subtitles, accessibility support, and delivery-ready assets. The goal is to help audiences understand information faster, remember it longer, and take the intended next step.
Share your goals and get expert guidance on your explainer video.
Recognized for effective security training communication.
Proven visual communications partner since 2010.
Thousands of successful B2B communication projects.
Tell us about your message, audience, goals, and timeline. Our team will help define the best animated explainer video approach for your business.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.