Strategy & Ideas
Shape the communication strategy behind your video with clear goals, audience insights, and messaging priorities designed to support alignment, engagement, learning, and organizational change.
TruScribe helps New Jersey organizations turn complex messages into clear, memorable custom videos built for training, sales enablement, internal communications, and marketing. From pharma and finance teams along the Turnpike corridor to growing technology and manufacturing brands, our neuroscience-backed approach combines strategy, scripting, illustration, production, and editing to improve understanding, engagement, and retention.
End-to-end video strategy, scripting, production, animation, personalization, and accessibility support for clear B2B communication.
Shape the communication strategy behind your video with clear goals, audience insights, and messaging priorities designed to support alignment, engagement, learning, and organizational change.
Turn complex concepts into compelling scripts that are clear, concise, and built for visual storytelling, helping audiences understand and remember your most important messages.
Produce high-quality custom videos using web-recorded interviews, on-location footage, whiteboard animation, narration, and professional editing tailored to your business goals.
Create hand-drawn whiteboard videos that simplify complex ideas, direct audience attention, and improve comprehension through sequential visuals and neuroscience-backed storytelling.
Build dynamic personalized video campaigns that tailor messages for specific viewers, accounts, or customer segments to increase engagement, relevance, and conversions.
Adapt finished videos for broader audiences with professional narration, subtitles, closed captions, translation support, and accessibility-focused enhancements.
We begin by clarifying your goals, audience, message, and business context. For New Jersey teams in regulated or fast-moving sectors, this helps align stakeholders early and keeps the video focused on measurable communication outcomes.
See how organizations use TruScribe videos to clarify complex ideas and improve audience engagement.
TruScribe combines strategy, storytelling, and proven visual methods to make complex messages easier to understand.
Our Scribology method uses neuroscience and cognitive science to improve attention, comprehension, and message retention.
Trusted by over 1,000 B2B clients, including enterprise teams in healthcare, finance, technology, and manufacturing.
New Jersey organizations can collaborate remotely with a seasoned team experienced in complex regulated communications.
TruScribe has delivered 5,000+ projects and supports outcomes with a 200% ROI money-back guarantee.
Meet the leaders behind TruScribe’s visual communication work.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Custom video production includes strategy, message planning, scripting, visuals, recording or animation, editing, narration, and delivery of finished video assets. TruScribe focuses on B2B communication needs such as training, onboarding, sales enablement, change management, and explainers, using a neuroscience-backed approach to improve clarity, attention, and retention.
Get practical guidance before planning your next video project.
Recognized information security training excellence.
Trusted by leading enterprise organizations worldwide.
Proven proprietary visual communication methodology.
Share your goals, audience, timeline, and message challenges. Our team will help define the right custom video approach for your organization.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.