Strategy & Ideas
Build the communication strategy behind your video, aligning the message, audience, structure, and goals before production begins so every creative choice supports measurable understanding.
Bring clarity to complex ideas with Video Production Services in Minneapolis from TruScribe. From downtown corporate training initiatives to sales enablement for growing Twin Cities teams, we create strategic, engaging videos that improve understanding, retention, and action. Our neuroscience-backed approach combines smart scripting, purposeful visuals, professional production, and accessible delivery for messages that matter.

Strategic video services that simplify complex B2B messages and improve audience engagement, clarity, and retention.
Build the communication strategy behind your video, aligning the message, audience, structure, and goals before production begins so every creative choice supports measurable understanding.
Turn complex topics into clear, compelling scripts with the right tone, flow, and emphasis for training, sales, internal communication, or executive messaging.
Produce high-quality videos with web-recorded interviews, on-location filming, professional editing, and polished delivery for corporate communication and audience engagement.
Create hand-drawn whiteboard explainer videos that simplify complex ideas, guide attention visually, and help viewers understand and remember critical information.
Scale personalized video campaigns with dynamic content and automation, helping sales, marketing, and customer teams deliver more relevant messages to each viewer.
Adapt videos for wider audiences with translation, professional narration, subtitles, closed captions, and accessibility support that improves usability and reach.

We begin by clarifying your audience, message, business objective, and desired outcome. For Minneapolis teams navigating training, sales, or change initiatives, this ensures the video supports real communication needs before creative production begins.
See how leading organizations use TruScribe videos to simplify complex messages and improve understanding.
TruScribe combines strategy, storytelling, and neuroscience-backed visuals to make important messages easier to understand.
Scribology applies cognitive science to help Minneapolis audiences understand and retain complex business ideas.
Over 5,000 completed projects give TruScribe proven systems for high-stakes B2B communication.
Trusted by major organizations including Microsoft, NASA, Google, Walmart, Merck, and Medtronic.
Flexible remote and production support helps busy Twin Cities teams move from idea to delivery.
Experienced visual storytellers focused on clarity and measurable impact.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe produces strategic B2B videos including web-recorded interviews, on-location filming, whiteboard explainer videos, personalized video campaigns, training videos, sales enablement content, and internal communications. Projects can include strategy, scripting, illustration, narration, editing, subtitles, closed captions, and accessibility support so your final video is clear, engaging, and ready for the audiences who need it.
Share your goals and get guidance on the right video approach.
TruScribe supports Minneapolis organizations and distributed B2B teams with flexible video production collaboration.
U.S. Teams
Service Reach
15 Years
Experience
5,000+
Projects
Tell us where your team is located and what you need produced.
Recognized excellence in security training communications.
Proven delivery across thousands of client projects.
Trusted by major B2B and Fortune 500 organizations.
Tell us about your audience, message, timeline, and goals. TruScribe will help you identify the right video format and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.