Explainer Videos
TruScribe’s flagship whiteboard videos use continuous hand-drawn motion to explain complex ideas, improve retention, and support marketing, training, sales enablement, and corporate communication goals.
Turn complex ideas into clear, memorable stories with Whiteboard Animation Explainer Videos from TruScribe. Since 2010, TruScribe has helped B2B teams, Fortune 500 brands, and global organizations simplify training, marketing, sales enablement, and internal communications through hand-drawn visuals, neuroscience-backed storytelling, and a proven production process designed to improve understanding, retention, and action.

Custom whiteboard video services for strategy, scripting, production, localization, training, and audience engagement.
TruScribe’s flagship whiteboard videos use continuous hand-drawn motion to explain complex ideas, improve retention, and support marketing, training, sales enablement, and corporate communication goals.
Copywriters turn drafts, outlines, presentations, or raw source material into scripts paced for narration, visual sequencing, callouts, and the whiteboard animation format.
Reach broader audiences with translated scripts, foreign-language voiceover, subtitles, closed captions, narration selection, music, sound effects, and accessibility-focused post-production support.
Fast, attention-grabbing 30-second whiteboard videos help exhibitors pull booth traffic, communicate a clear hook, and support pre-show, in-booth, and post-show campaigns.
Illustrated learning content supports onboarding, compliance, technical training, product education, and eLearning with engaging visuals that help learners remember critical information.
Combine web-recorded interviews, on-location footage, customer-supplied clips, editing, and TruScribe illustration to create hybrid live-action and whiteboard animation content.

TruScribe begins by clarifying your audience, business goal, source materials, and desired outcome. This ensures every script, illustration, and motion choice supports the message instead of simply decorating it.
Trusted by global brands to make high-stakes communication clearer, faster, and more memorable.
TruScribe combines strategic thinking, hand-drawn craft, and proven production experience.
TruScribe pioneered the original Whiteboard Video format for corporate communication.
The Scribology method applies neuroscience and cognitive science to improve understanding.
Over 5,000 projects delivered for more than 1,000 B2B clients worldwide.
A money-back guarantee is available if ROI expectations are not met.
Experienced leaders in neuroscience-backed visual communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A whiteboard explainer video is a hand-illustrated video that reveals drawings in sequence while narration explains the message. The format helps viewers follow complex ideas step by step, creating a clear mental model. TruScribe’s whiteboard videos are used for marketing, sales enablement, training, corporate communication, and change management when understanding and retention matter.
Connect with the team for guidance on your next video.
Recognized excellence in security training communication.
Trusted by leading global enterprise organizations.
Proprietary method grounded in cognitive science.
Share your goals, audience, timeline, and source materials. TruScribe will help shape the right whiteboard video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.