Strategy & Ideas
Develop the right communication approach before production begins, aligning goals, audience needs, key messages, and learning outcomes for stronger motion graphics content.
Create clear, engaging motion content faster with an online approach built for business communication. TruScribe helps teams turn complex messages into simple visual stories using strategy, scripting, illustration, animation, narration, and accessibility support. Whether you need training, sales enablement, internal change communications, or personalized campaigns, our neuroscience-backed methods make ideas easier to understand and remember.

Explore motion graphics support for strategy, scripting, illustration, production, personalization, localization, and accessibility.
Develop the right communication approach before production begins, aligning goals, audience needs, key messages, and learning outcomes for stronger motion graphics content.
Turn complex ideas into concise, compelling scripts that guide the visual story, clarify the message, and keep audiences engaged from start to finish.
Produce polished video content with professional editing, interviews, visual sequencing, and motion-based storytelling that supports business goals and audience comprehension.
Design custom visuals, presentation assets, and illustrated concepts that simplify information, support brand consistency, and make motion graphics easier to understand.
Create dynamic video campaigns that personalize messages at scale, helping teams improve engagement, customer connections, and campaign conversion performance.
Adapt motion content for broader audiences with translation, narration, subtitles, closed captions, and accessibility support for clearer global communication.
TruScribe helps organizations create motion graphics that do more than look polished—they make important ideas easier to grasp. By combining strategy, scripting, illustration, animation, narration, and accessibility, we support clear communication from concept through delivery. Our online-friendly production model helps teams align quickly, reduce confusion, and create content that performs across training, marketing, sales, and internal communications.

See how organizations use TruScribe to simplify complex ideas and improve audience understanding.
TruScribe brings strategy, storytelling, and production expertise to every visual communication challenge.
Our Scribology method uses cognitive science to guide attention and improve message retention.
TruScribe has delivered over 5,000 projects for more than 1,000 B2B clients.
From strategy to accessibility, we support the complete motion graphics production workflow.
Our work supports Fortune 500 teams in healthcare, technology, finance, manufacturing, and more.
Meet the creators behind clearer visual communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A motion graphics design tool helps teams create animated visual content for presentations, training, marketing, onboarding, and internal communications. TruScribe supports this need with strategy, scripting, illustration, video production, and visual storytelling expertise, helping organizations simplify complex ideas and deliver polished, memorable content without relying on static slides or text-heavy explanations.
Get expert guidance on your next motion graphics project.
Recognized excellence in training video communications.
Proven experience across thousands of client projects.
Trusted by global B2B organizations worldwide.
Tell us what you need to explain, teach, or promote. We’ll help define the right motion graphics approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.